• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, guest post articles, and the company website.
• Ensure brand consistency across all content (style, fonts, images and tone).
• Coordinate with the design team to illustrate articles.
• Assisting the marketing team in developing content for advertising campaigns.
• Evaluate and improve tutorials and other communication infrastructure.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Coordinate with the SEO team to make blogs and articles search engine friendly.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company’s current content.
• Revamp content with the intent of making it informative and current-time appropriate.

Skills

• Bachelor’s degree in Communications, Marketing, English, Journalism, or related field.
• Proven content writing or copywriting experience.
• 2-5 years of work experience in B2B content domain.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.
• Ability to meet deadlines.